A wordmark is much easier to edit, as typeface is always scalable. Icons can be difficult to resize too small and you can’t see them properly, and on banners, they can be difficult to place. It takes anywhere from five to seven impressions for customers to recognize a company emblem use a wordmark, and it will take the same amount of time for them to remember your company name. Having your brand name in your logo accelerates this process. More People Know Your NameĪs a small business, getting your name out there is essential to your success. Wordmark logos are often overlooked, but they carry significant benefits. If you’re just starting your branding journey, deciding the type of logo you want to use is a crucial first step. In some cases, focusing on the words themselves better communicates your brand personality anyway! Benefits of Wordmark Logos However, utilizing your company name in your branding has considerable benefits. Most small businesses overlook the possibility of a wordmark logo, opting instead for a generic icon. By applying design elements to the lettering and style, what once was just a word becomes a recognizable logo that communicates the brand vision perfectly. Wordmark logos are brand emblems made solely from the name of the company. Benefits of Wordmark Logos What to Consider When Creating the Perfect Wordmark Logo Choose Wordmark Logos for Your Small BusinessMention Coca-Cola or Disney and what do you see? The words, written in their own unique font, right? This simple example shows the power of wordmark logos in just a few seconds - they’re memorable and impactful.
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